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Newsletters 2015 January
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January 30, 2015   

Calendar of Events


06- CAE Breakfast

12- RoundTable Session
18- Leadership Class

23- Membership Meeting

26- Leadership Class

27- Annual Meeting


05- Annual Golf Outing

Iowa Society of Association Executives 
100 Court Ave, Ste. 203
Des Moines, IA 50309


Member Poll

Topic: Roundtables 

CLICK HERE to take our one question poll!

Member News

Congratulations to our Newest CAE: Melissa Primus, Diversified Management Services, Inc.!


Welcome to the NEW ISAE eNewsletter!

We are pleased to introduce you to our new digital newsletter for ISAE.  Thanks to your Communications Committee, Phillip Nicolino and Amy Spike, we have a new design and layout.  This will give us an opportunity to keep in touch with you on a more regular basis and deliver more timely information.  We welcome any feedback as we explore this new avenue.

President's Message

Paul McLaughlin



The spirit of Herbert Hoover Lives!
Reverberations from the Herbert Hoover involvement in the WWI Belgium Food Relief program and after WWII world food needs assessment must be infiltrating ISAE.  One of the greatest accomplishments in the life of our only Iowa born President was his work in supplying food to the hungry*.  At recent ISAE roundtable discussions, the issue of excess food which seems to happen at many association events was addressed. In Iowa, there has been growing formalized efforts for Food Rescue and cities such as Iowa City, Ames and Des Moines have been specifically mentioned as problem solvers. For example:, and   The power of social media and technology applications will soon make this donation process easier allowing coordination for real-time donations and retrieval capability.  Thanks to Food Rescue Des Moines Aubrey (Martinez) Alvarez for presenting at the January Roundtable.  Hopefully issues with legalities intermingled between the federal Good Samaritan Act and the local county board of health departments can be resolved and clarified - furthering the food donation processes to continue worry-free.   


I am now doubly certified!
I recently passed the REALTOR Certified Executive (RCE) Exam and now am “certified” as a REALTOR® association professional.  Due to already having obtained the Certified Association Executive (CAE) designation, the exam was a shortened version of their full exam, but kinda taxing nonetheless. I was happy to pass the test, but more so in that “I still got it” feeling of being able to take on a challenge, improve my mind, and keep abreast of new ideas, concepts, and theories.  As the only thing consistent really is change, I would encourage you to take on personal or professional “tests” and do something you need, want or dared yourself to do.

The thing that amazes me is the heartfelt congratulations I received from people I have never met who have the RCE designation or are currently studying for it.  I don’t know if this is the culture of this new relatively small “club” I have joined, but I was grateful to receive them, and was reminded on the greater power of a handwritten note, over the now, almost by default, email.

ISAE February Roundtable Discussion

Thursday, February 12, 2015

3:00 PM- 4:30 PM
Iowa Motor Truck Association,

717 E. Court Avenue, Des Moines, IA

CLICK HERE to Register!


TOPIC: Selecting Technologies to Meeting Your Association’s Needs

If you are struggling with your current technology, please plan to join us for this roundtable. Often, budget constraints push associations to apply technology band-aids. What many associations need is a technology plan that takes into consideration the organizational capacity, flexibility and ability to adapt to future needs. Conversation will cover ideas on how to implement functional, integrated information management systems including, but is not limited to, databases, mobile devices, cloud computing, hardware and software. Come prepared to share ideas and ask questions of each other.
These roundtables are free to attend for ISAE members and for first-time non-member guests. If non-members of ISAE are attending their second or more roundtable discussion, there is a fee of $20.  

Quarterly Membership Meeting

Monday, February 23, 2015

11:45 AM - 3:30 PM
*New Member Orientation at 11:15 AM

Stoney Creek Hotel & Conference Center
5291 Stoney Creek Ct, Johnston, IA

CLICK HERE to Register!

Please join us for a networking lunch from 11:45AM- 1:30PM followed by the program until 3:30PM.  Session Topics listed below.
Session Topic: Data Informed Decision Making
Speaker: Rich Clayton, Vice President of Marketing, Oracle Corporation
The application of business analytics has never been as pivotal as in our current information-rich and data-driven environment. Rich Clayton has a talent and passion for helping companies transform their operations with through the use of data analytics and driving change in financial management processes. Clayton will discuss how to prioritize and pursue opportunities in analytics for your association and the organizations represented.
Session Topic: Super PACs, 501(c)4’s, 527’s
Speaker:  Jeff Boeynk, LS2 Group
Super PACs are talked about in the news, but what are they and does your association want one? This session will discuss the terminology, legal requirements and public relations issues regarding the Super PAC.

HOPE TO SEE YOU THERE!                                         


And the Nominations Are...

ISAE Professional Recognition Awards

At the annual meeting in April, ISAE presents the following prestigious awards:
Distinguished Association Executive of the Year
Association Staff Professional of the Year
Associate Member Award

You or someone you know in ISAE is deserving of professional recognition for their contributions and service to the association profession in general or their association in particular. The ISAE Professional Recognition Awards are designed to recognize these individuals.

You may nominate yourself or one or more individuals for each award by completing the Nomination Forms linked online or CLICK HERE to download a pdf hard copies of the form. You may also email ISAE the name of your nominee(s) and ISAE will send them a form to solicit more information for the judging process.

Please allow for adequate time for the nominee to participate in providing additional background information. Since finalists will be selected based on the materials submitted, it is recommended nominees be involved in submitting  the award application forms.

Winners are announced at the ISAE Annual Meeting in April of each year.  ISAE will publicize the winners in the ISAE newsletter, as well as national association newsletters. Recipients will also be asked to submit any media recommendations specific to their association or the individual's background. Congratulatory letters will be sent to the chief elected officers of the association and/or the chief paid executives. A press release will be provided to the recipient's organization for use as they best determine.



Interested in joining a CAE Study Group?

ISAE will once again be hosting the CAE study group thanks to the effort of Brenda Neville at the Iowa Motor Truck Association. If you are interested in participating or have any questions, contact Brenda Neville directly.  The first class is scheduled for February 4, 2015. More information about the study group is listed on our website.

Contact Brenda Neville, CAE:
Iowa Motor Truck Association
 717 East Court
 Des Moines, IA  50309
 PH: 515-244-5193

Welcome New ISAE Members!                                 

These individuals have joined ISAE since November.  Please search them out at the next ISAE meeting and give them a warm welcome.

Cynde Cronin, Merit Resources

Ben Eischeid, Liberty Exposition Services

Tori Elphic, Stoney Creek Hotel & Conference Center

Susie Heathman, Merit Resources

Brooke Hovick, Embassy Suites Des Moines - On the River

Cindy Shahan, Holiday Inn - Downtown Mercy Campus

Arren Wetzel, CLE

Website Tips: Community Calendar

With all that is going in ISAE, you will want to know how to find the event you are looking for in the calendar. 


To help you find what you’re looking for here’s a tip:Click on the Calendar tab on the top menu bar of the ISAE website.  The entire list of activities will appear in chronological order.  You can sort the events by category to shorten the list and show only events you are interested in. 

Click on the drop down box to choose from Golf Outing, Holiday Party, Leadership Classes, Quarterly Meetings and RoundTables, at this time. 

Don't miss all the fun and education ISAE has to offer!

Member Spotlight                                    

Jessica Reinert, Executive Director with American Institute of Architects, Iowa Chapter was recently featured in an article in  In this article, it recognizes two of Jessica's recent awards.  In August, she was the first-ever recipient of the Emerging Executive Award presented by the leaders of AIA.  In September, Jessica received a 2014 AIA Iowa Honorary Membership for her distinguished service to the profession of architecture in Iowa. 

Read the entire article which begins on Page 14. 

Congratulations to one of our outstanding ISAE members!

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