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What is an Association?
Associations are all around us and their work has an impact on almost every aspect of our lives. You may not realize it, but chances are that you belong to an association or actively support an association's programs.
Before you left on your last vacation, did you stop at the local AAA office for maps and tour books? If so, you are a member of the American Automobile Association. If you checked over you car before the trip and added a quart of SAE 10W40, you purchased oil that meets rigid standards administered by the Society of Automotive Engineers. The hotel where you stayed is probably a member of the local Chamber of Commerce. That restaurant you enjoyed so much most likely belongs to the restaurant association......and those are just a few examples of the role associations play in our lives.
The information below will tell you a little more about the different types of associations, their programs and the people who manage them. If you would like to explore the world of associations in greater detail, check out the website of the American Society of Association Executives headquartered in Washington, DC.
Types of Associations
There are three basic types of association: professional, trade and philanthropic/charitable. Although many have full-time, paid staffs, they are not-for-profit organizations.
Professional Associations - These associations consist of individual members who share a common interest or are employed in the same industry.. Examples of professional associations include: college alumni associations, legal bar associations, the local board of realtors, and the model train collectors association.
Trade Associations - Trade associations are similar to professional associations in many respects, however, companies rather than individuals are their members. The companies that comprise the membership of a trade association are usually from the same industry. The Automobile Dealers Association, the National Association of Manufacturers, and the Air Conditioning Contractors of America are examples of trade associations.
Philanthropic/Charitable - Among the organizations in this category are the American Cancer Society, the National Association to Prevent Blindness and the United Way.
Scope of Associations
Associations come in all shapes and sizes. Large international associations have members throughout the world and often employ large staffs with multi-million dollar budgets. On the other end of the spectrum, a local association (such as the Iowa Society of Association Executives) may be managed by volunteers who operate with a very small annual budget. Many associations that are national in scope have local chapters that serve a particular region of the country or an individual city.
Programs & Activities
The programs and activities sponsored by association are about as diverse as the associations themselves, but they generally fall into a number of general categories.
- Education & Training
- Publications
- Networking
- Standards
- Certification
- Advocacy
Association Executives
The activities of the typical association are diverse, so managing them requires individuals who have a broad range of skills and experience. If you are an experienced in the areas of marketing, public relations, communications, information technology, finance and accounting, journalism, customer service, legal affairs, government relations, meeting planning, or trade show administration, just to name a few, you might enjoy a career in association management.
The chief staff officers of most associations have earned undergraduate degrees (many have advanced degrees) and have reached their positions only after years of work in the field of association management. Requirements for candidates who fill other professional level positions on the staff vary by organization.
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Iowa Society of Association Executives
Board of Directors 2010-2011
President
John Torbert, CAE
Iowa Drainage District Association
3775 EP True Parkway #124
West Des Moines, IA 50265
(515) 221-1961
jtorbertidda@mchsi.com
Vice President
David Duncan, CAE
Iowa Telecommunications Association
2987 – 100th Street
Urbandale IA 50322
(515) 867-2091
dduncan@i-t-a.net
Treasurer
Ed Whitver, CAE
Iowa Medical Society
1001 Grand Avenue
West Des Moines IA 50265-3509
(515) 223-1401
ewhitver@iowamedical.org
Past President
Jerry Fleagle, CAE
Iowa Grocery Industry Association
2540 106th Street. Suite 102
Des Moines IA 50322
(515) 270-2628
jfleagle@iowagrocers.com
Secretary
Trina Flack
Greater Des Moines Convention & Visitors Bureau
400 Locust Street, Suite 265
Des Moines, IA 50309
(515) 699-3431
tflack@desmoinescvb.com
Communications Chair
Paul McLaughlin, CAE, IOM, JD
Iowa Association of Realtors
1370 NW 114th Street, Suite 100
Clive, IA 50325
(515) 453-1064
paul@iowarealtors.com
Member Services Chair
Laura Johnson, CAE
Iowa-Illinois Safety Council
8013 Douglas Avenue
Des Moines, 50322
(515) 276-4724
Laura@IISC.org
Program Committee Chair
Heather Tamminga, CAE
Association Management Limited
East Grand Office Park
100 East Grand Ave., Suite 330
(515) 243-1558
htamminga@aml.org
Communications
Vice Chair
Kevin Kruse, CAE
Diversified Management Services
525 Southwest 5th Street, Suite A
Des Moines, IA 50309
(515) 282-8192
kkruse@assoc-mgmt.com
Member Services
Vice Chair
Doni DeNucci, CAE
Iowa Restaurant Association
8525 Douglas Avenue, Suite 47
Des Moines, IA 50322
(515) 276-1454
ddenucci@restaurantiowa.com
Program Committee
Vice Chair
Dawn Carlson
Petroleum Marketers & Convenience Stores of Iowa
10430 New York Avenue, Suite F
Urbandale, IA 50322
(515) 224-7545
info@pmcofiowa.com
Associate Division Chair
Barbara Eslick
Renaissance Savery Hotel
401 Locust Street
Des Moines, IA 50309
(515) 244-2151
beslick@shanercorp.com
Associate Division
Vice Chair
Jackie Oliver
Holiday Inn Dubuque
450 Main Street
Dubuque, IA 52001
(563) 556-2000
joliver@kinseth.com
Executive Director
Dave Scott, CAE
ISAE/ALR
100 Court Avenue, Suite 203
Des Moines IA 50309
(515) 284-7055
admin@iowasae.org
dave.scott@a-l-r.com
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